Known for her unique fashion design approaches, Anahit Ghazaryan took the challenge with open arms and came up with a new sportswear collection. The new sporty designs recently released under her brand Fashiondrug by Anahit in the United States combine the charm of sophisticated high-fashion outfits with the comfort of a sports suit.
It is no secret that sportswear like hoodies and sweatpants are the utmost definition of comfort. They allow moving freely, are not restrictive, do not stick to the body, enhance blood flow, offer better protection and support during daily chores, and are, in many cases, much more affordable than chic clothes. But the big question is, how chic are they?
So how did Anahit mix the two styles into one? In this article, we’ll spotlight the key features of Anahit Ghazaryan’s recently released sportswear collection.
Where does the uniqueness reside in Anahit’s sportswear designs
Whether that’s a good thing or not, women are expected to look good at all times by people around them and even by themselves. On the other hand, men can get away with wearing sporty styles more than women can.
For a woman to feel good about herself, she needs to look her best; However, looking best and wearing hoodies with sweatpants all the time don’t get along with each other; no matter how much a woman values comfort, she must abandon it for the sake of beauty at some point.
That was Anahit’s starting point when creating her new collection. She exquisitely mixed the two styles to satisfy the deep desire of women’s hearts: a sportswear collection that is both comfy and chic. Although fashion designs play a significant role in the final results, Anahit counted on other key factors like fabrics, cuts, elasticity, and colors.
The use of Italian top quality cotton
The fabric used is the number one factor contributing to a fashion collection’s success. Anahit’s goal was to ensure the creation of the softest, coziest, and most durable sporty fashion set. Therefore, she resorted to Italian cotton in her sportswear collection.
Italian cotton is the only fabric Anahit trusts for her iconic sportswear collection. It breathes better than any other fabric, feels gentle on the woman’s skin, and comfortably hugs the body to show its natural beauty.
Multifunctional and made for all women
Should a sports suit be matched with heels for a fancier look or sneakers for a more casual one? Both work amazingly for Anahit’s sportswear collection. A woman can wear them on a morning walk, hang out with her friends, attend an informal business meeting, finish some daily chores, and have dinner in a classy restaurant. All in all, they can be dressed up and down depending on what the woman wants.
Sportswear by Anahit comes in a wide variety of sizes, designs, and styles to satisfy all women and their different and unique body shapes. There is no more need for women to waive their right to be comfortable just to look chic or to force themselves to be content without looking their best just for comfort.
With Anahit’s designs, women will simultaneously feel confident, relaxed, warm, fancy, effortlessly stylish, and trendy. The sets are the multifunctional must-haves of the upcoming year and come in all the hottest colors declared by Panton for the new year of 2023.
A touch of hand-made personalization
To add extra bling and make the sets even more special, Anahit adds hand-made accessories to her sportswear collection, showing how much thought and effort she puts into each and every one of her designs. She even makes a special dedication for every year by interpreting its symbol into her designs, like Mr. Rabbit’s collection for 2023.
Having the designer overlook all stages of manufacturing herself and monitor every detail, no matter how little, starting with the sketch, to ensure all is done well and with the best of fabrics and threads, is not something seen often.
Anahit’s passion for creating outstanding fashion designs goes way beyond supervising the production process. Her cuts tell the story of a woman who knows what she wants and goes for it confidently, and her new sportswear collection, to be released in 2023, is one example of that.